{"title":"BEST SELLERS","description":"","products":[{"product_id":"coolingstick","title":"Menthol Cooling Stick","description":"\u003ch4 style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003e$15\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cstrong\u003e2.5oz Menthol Stick\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"226\" data-end=\"290\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"226\" data-end=\"290\"\u003e\u003cstrong\u003ex- Instant Relief. Zero Mess. Anywhere. -x\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"226\" data-end=\"290\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"292\" data-end=\"531\"\u003eWhen soreness hits, you don’t always have time for creams and oils. The Menthol Cooling Stick delivers \u003cstrong data-start=\"395\" data-end=\"428\"\u003edeep, targeted cooling relief\u003c\/strong\u003e in a clean, swipe-on balm that goes exactly where you need it — no spills, no sticky hands, no hassle.\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"808\"\u003eFormulated with \u003cstrong data-start=\"549\" data-end=\"593\"\u003ementhol, castor oil, and natural butters\u003c\/strong\u003e, this pocket-sized recovery tool cools overworked muscles while conditioning the skin. Perfect for the gym bag, glove box, work locker, or travel kit, it’s built for people who need relief \u003cstrong data-start=\"783\" data-end=\"808\"\u003efast and on the move.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"914\"\u003eIdeal for sensitive hands or anyone who wants powerful muscle cooling without rubbing in messy products.\u003c\/p\u003e\n\u003cp data-start=\"916\" data-end=\"953\"\u003e\u003cstrong data-start=\"916\" data-end=\"953\"\u003eWhy it stays in your daily carry:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"954\" data-end=\"1165\"\u003e\n\u003cli data-start=\"954\" data-end=\"1000\"\u003eInstant cooling sensation for sore muscles\u003c\/li\u003e\n\u003cli data-start=\"1001\" data-end=\"1034\"\u003eNo-mess, swipe-on application\u003c\/li\u003e\n\u003cli data-start=\"1035\" data-end=\"1078\"\u003eDeep penetration without greasy residue\u003c\/li\u003e\n\u003cli data-start=\"1079\" data-end=\"1115\"\u003eTravel-friendly and pocket-ready\u003c\/li\u003e\n\u003cli data-start=\"1116\" data-end=\"1165\"\u003eCrafted with clean, skin-friendly ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1167\" data-end=\"1244\"\u003e\u003cstrong data-start=\"1167\" data-end=\"1179\"\u003ePro Tip:\u003c\/strong\u003e Keep it in the refrigerator for an extra-intense cooling effect.\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1286\"\u003eTarget it. Swipe it. Get back to moving.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem data-end=\"664\" data-start=\"657\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\" alt=\"\" width=\"566\" height=\"377\"\u003e\u003c\/em\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Default Title","offer_id":46340063527043,"sku":"SQ1884720","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones_Hair-12.webp?v=1767755989"},{"product_id":"aftershavebalm","title":"After Shave Balm","description":"\u003ch4 style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003e$14\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cstrong\u003e2oz After Shave Balm\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch6 data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003eScent: Tea Tree + Rosemary + Mint\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ex- \u003cmeta charset=\"utf-8\"\u003eCool. Calm. Repair. -x\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"351\" data-start=\"244\"\u003eShaving doesn’t end when the razor leaves your face. That’s when your skin needs \u003cstrong data-end=\"350\" data-start=\"325\"\u003eprotection and repair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"353\"\u003eOur After Shave Balm is a \u003cstrong data-end=\"412\" data-start=\"379\"\u003ecooling, butter-based formula\u003c\/strong\u003e designed to calm freshly shaved skin, protect against environmental stress, and \u003cstrong data-end=\"525\" data-start=\"493\"\u003esupport faster skin recovery\u003c\/strong\u003e after the micro-cuts shaving creates. It absorbs fast, soothes instantly, and leaves your face feeling healthy — not greasy or irritated.\u003c\/p\u003e\n\u003cp data-end=\"871\" data-start=\"665\"\u003eIf you deal with \u003cstrong data-end=\"743\" data-start=\"682\"\u003edry, cracked skin, razor bumps, redness, or ingrown hairs\u003c\/strong\u003e, this is your fix. Use it after cleansing to help cool inflammation, lock in moisture, and keep your skin smooth and resilient.\u003c\/p\u003e\n\u003cp data-end=\"974\" data-start=\"873\"\u003eThe result? A face that feels \u003cstrong data-end=\"941\" data-start=\"903\"\u003esoft, refreshed, and taken care of\u003c\/strong\u003e — not burned, tight, or beat up.\u003c\/p\u003e\n\u003cp data-end=\"1009\" data-start=\"976\"\u003e\u003cstrong data-end=\"1009\" data-start=\"976\"\u003eWhy it’s a customer favorite:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1226\" data-start=\"1010\"\u003e\n\u003cli data-end=\"1046\" data-start=\"1010\"\u003eCooling relief after every shave\u003c\/li\u003e\n\u003cli data-end=\"1097\" data-start=\"1047\"\u003eHelps reduce razor burn, bumps, and irritation\u003c\/li\u003e\n\u003cli data-end=\"1143\" data-start=\"1098\"\u003eDeeply moisturizes without clogging pores\u003c\/li\u003e\n\u003cli data-end=\"1179\" data-start=\"1144\"\u003eFast-absorbing, non-greasy feel\u003c\/li\u003e\n\u003cli data-end=\"1226\" data-start=\"1180\"\u003eSmall-batch crafted with clean ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1289\" data-start=\"1228\"\u003eUse it after every shave — or anytime your skin needs backup.\u003c\/p\u003e\n\u003cp data-end=\"1323\" data-start=\"1291\"\u003eTake care of your freakin’ face.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem data-end=\"664\" data-start=\"657\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\" alt=\"\" width=\"566\" height=\"377\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Default Title","offer_id":46340064739459,"sku":"SQ9603054","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/https_3A_2F_2Fi.etsystatic.com_2F39991366_2Fr_2Fil_2F76953a_2F4489038104_2Fil_fullxfull.4489038104_550m.webp?v=1767756097"},{"product_id":"naturalshaveproductskit","title":"Natural Shave Products Kit","description":"\u003ch4 style=\"white-space: pre-wrap;\"\u003e\u003cstrong\u003e$35\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"5d478c20-f46e-4f6d-90d5-f1ea90ca39c5\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch3 data-end=\"285\" data-start=\"241\"\u003eNatural Shave Kit\u003c\/h3\u003e\n\u003ch3 data-end=\"285\" data-start=\"241\"\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003cp data-end=\"285\" data-start=\"241\"\u003e\u003cstrong\u003ex- Prep. Glide. Repair. -x\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"285\" data-start=\"241\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"480\" data-start=\"287\"\u003eA great shave isn’t one product — it’s a system. The Brutal Bones Supply Natural Shave Kit brings together \u003cstrong data-end=\"458\" data-start=\"394\"\u003eeverything you need for a cleaner, smoother, healthier shave\u003c\/strong\u003e from start to finish.\u003c\/p\u003e\n\u003cp data-end=\"756\" data-start=\"482\"\u003e\u003cstrong data-end=\"514\" data-start=\"482\"\u003eStep 1 — Pre-Shave Oil (2oz)\u003c\/strong\u003e\u003cbr data-end=\"517\" data-start=\"514\"\u003eA natural warming oil that softens coarse hair and conditions skin before the blade ever touches your face. It creates a slick, breathable layer that helps reduce tugging, irritation, and clogged pores for a closer, more comfortable shave.\u003c\/p\u003e\n\u003cp data-end=\"1040\" data-start=\"758\"\u003e\u003cstrong data-end=\"788\" data-start=\"758\"\u003eStep 2 — Shave Cream (8oz)\u003c\/strong\u003e\u003cbr data-end=\"791\" data-start=\"788\"\u003eA rich, butter-driven shave cream packed with vegan butters and herbal extracts. It cushions the skin, improves razor glide, and leaves your face hydrated instead of tight or dry. Free from the harsh chemicals found in most commercial shaving foams.\u003c\/p\u003e\n\u003cp data-end=\"1252\" data-start=\"1042\"\u003e\u003cstrong data-end=\"1077\" data-start=\"1042\"\u003eStep 3 — After Shave Balm (2oz)\u003c\/strong\u003e\u003cbr data-end=\"1080\" data-start=\"1077\"\u003eA cooling butter balm that soothes freshly shaved skin, helps calm razor burn and redness, and supports faster skin recovery. Absorbs quickly without leaving a greasy film.\u003c\/p\u003e\n\u003cp data-end=\"1438\" data-start=\"1254\"\u003eHandcrafted and slow-brewed in small batches, each formula combines \u003cstrong data-end=\"1397\" data-start=\"1322\"\u003eorganic butters, natural waxes, essential oils, and clean preservatives\u003c\/strong\u003e to deliver performance without the junk.\u003c\/p\u003e\n\u003cp data-end=\"1468\" data-start=\"1440\"\u003e\u003cstrong data-end=\"1468\" data-start=\"1440\"\u003eWhy this kit stands out:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1677\" data-start=\"1469\"\u003e\n\u003cli data-end=\"1501\" data-start=\"1469\"\u003eComplete 3-step shave system\u003c\/li\u003e\n\u003cli data-end=\"1549\" data-start=\"1502\"\u003eHelps reduce irritation, bumps, and dryness\u003c\/li\u003e\n\u003cli data-end=\"1586\" data-start=\"1550\"\u003eClean, skin-friendly ingredients\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1587\"\u003eSmall-batch crafted for quality control\u003c\/li\u003e\n\u003cli data-end=\"1677\" data-start=\"1631\"\u003eIdeal starter kit or daily routine upgrade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1763\" data-start=\"1679\"\u003ePrep better. Shave smoother. Recover faster.\u003cbr data-end=\"1726\" data-start=\"1723\"\u003eTake care of your face the right way.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"border-token-border-light my-2 flex gap-10 border-t pt-4\"\u003e\n\u003cdiv class=\"flex items-center justify-center overflow-hidden h-12 w-12 rounded-lg\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" data-start=\"657\" data-end=\"664\"\u003e\u003cimg height=\"377\" width=\"566\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Default Title","offer_id":46340065099907,"sku":"SQ6005991","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/https_3A_2F_2Fi.etsystatic.com_2F39991366_2Fr_2Fil_2Fbe80f6_2F4536503345_2Fil_fullxfull.4536503345_cirq_6f1ae6c1-d038-4d5c-a2a1-69a4d244381b.webp?v=1767756143"},{"product_id":"hairpomade","title":"Hair Pomade - Water-Based","description":"\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eStrong All-Day Hold \u0026amp; Shine\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eLasting Scent\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cstrong\u003eNo Flakes or Grease\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003cbr\u003eScent: Cherry + Tobacco\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHold: Strong\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eShine: Medium-High\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ex- Strong Hold. Clean Shine. Water-Based -x\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"235\" data-end=\"442\"\u003eThis pomade is built for days that don’t slow down. It delivers a \u003cstrong data-start=\"301\" data-end=\"324\"\u003efirm, reliable hold\u003c\/strong\u003e with a \u003cstrong data-start=\"332\" data-end=\"356\"\u003eclean, classic shine\u003c\/strong\u003e — so your hair looks sharp, feels natural, and stays locked in from morning to night.\u003c\/p\u003e\n\u003cp data-start=\"444\" data-end=\"686\"\u003eWhether you’re grinding through a long shift, training hard, or heading out after dark, this handcrafted pomade keeps your style in place without stiffness, grease, or buildup. It applies smooth, styles easy, and reworks without fighting you.\u003c\/p\u003e\n\u003cp data-start=\"688\" data-end=\"900\"\u003eBest suited for \u003cstrong data-start=\"704\" data-end=\"728\"\u003enormal to thick hair\u003c\/strong\u003e, the formula provides structure and control while still allowing movement — no crunchy finish, no helmet head. Just polished, confident style that holds up under pressure.\u003c\/p\u003e\n\u003cp data-start=\"902\" data-end=\"1073\"\u003eMade in small batches with carefully selected ingredients and \u003cstrong data-start=\"964\" data-end=\"991\"\u003epackaged in a glass jar\u003c\/strong\u003e to help reduce micro-plastic exposure and keep things clean, durable, and honest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"1075\" data-end=\"1122\"\u003eWhy it earns a spot in your daily rotation:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1123\" data-end=\"1315\"\u003e\n\u003cli data-start=\"1123\" data-end=\"1159\"\u003eFirm, all-day hold you can trust\u003c\/li\u003e\n\u003cli data-start=\"1160\" data-end=\"1200\"\u003eClassic shine without looking greasy\u003c\/li\u003e\n\u003cli data-start=\"1201\" data-end=\"1237\"\u003eRestylable and easy to work with\u003c\/li\u003e\n\u003cli data-start=\"1238\" data-end=\"1276\"\u003eNo flakes, no buildup, no nonsense\u003c\/li\u003e\n\u003cli data-start=\"1277\" data-end=\"1315\"\u003eSmall-batch crafted with intention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSet it once. Walk out the door confident. Handle the rest.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg height=\"324\" width=\"486\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\"\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Plastic \/ 2oz","offer_id":46634066378883,"sku":"SQ6850476","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Plastic \/ 4oz","offer_id":46634066411651,"sku":"SQ6850477","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Glass \/ 4oz","offer_id":46634066477187,"sku":"SQ6850479","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/pomade-1.jpg?v=1768165496"},{"product_id":"matteclay","title":"Matte Hair Clay - Water-Based","description":"\u003cul\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eAll-Day Strong Hold\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eLow to No Shine\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\n\u003cstrong\u003eNo Grease \/ No Flakes\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eScent: Tobacco + Vanilla\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHold: Strong\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eShine: Low-No\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"506\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ex- Strong Hold. Zero Shine. No Nonsense -x\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"506\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"506\"\u003eGet a \u003cstrong data-start=\"285\" data-end=\"309\"\u003erugged, natural look\u003c\/strong\u003e that actually lasts. This matte clay delivers \u003cstrong data-start=\"356\" data-end=\"379\"\u003estrong all-day hold\u003c\/strong\u003e without shine, grease, or heaviness — so your hair stays textured, flexible, and under control from the first rep to the last.\u003c\/p\u003e\n\u003cp data-start=\"508\" data-end=\"736\"\u003eBuilt for \u003cstrong data-start=\"518\" data-end=\"544\"\u003ereal hair and real use\u003c\/strong\u003e, it works on thick, coarse, fine, or wavy hair and styles easily without tugging or buildup. No helmet head. No flaky residue. Just clean, gritty texture that looks better as the day goes on.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"950\"\u003eWe use \u003cstrong data-start=\"745\" data-end=\"793\"\u003enatural mattifying clays and herbal extracts\u003c\/strong\u003e to absorb excess oil, boost volume, and support healthy hair — without parabens, fillers, or junk chemicals. It rinses out clean and won’t wreck your scalp.\u003c\/p\u003e\n\u003cp data-start=\"952\" data-end=\"1061\"\u003e\u003cstrong data-start=\"952\" data-end=\"983\"\u003eNow packaged in a glass jar\u003c\/strong\u003e to reduce micro-plastic exposure and keep things simple, durable, and honest.\u003c\/p\u003e\n\u003cp data-start=\"1063\" data-end=\"1095\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1095\"\u003eWhy you’ll keep coming back:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1096\" data-end=\"1275\"\u003e\n\u003cli data-start=\"1096\" data-end=\"1134\"\u003e\n\u003cp data-start=\"1098\" data-end=\"1134\"\u003eStrong, flexible hold (no stiffness)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1135\" data-end=\"1167\"\u003e\n\u003cp data-start=\"1137\" data-end=\"1167\"\u003eTrue matte finish — zero shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1168\" data-end=\"1202\"\u003e\n\u003cp data-start=\"1170\" data-end=\"1202\"\u003eNo grease, no flakes, no buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1203\" data-end=\"1244\"\u003e\n\u003cp data-start=\"1205\" data-end=\"1244\"\u003eSmall-batch made with clean ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1245\" data-end=\"1275\"\u003e\n\u003cp data-start=\"1247\" data-end=\"1275\"\u003eGym-tested. Barber-approved.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1277\" data-end=\"1330\"\u003eStyle it once. Forget about it. Get on with your day.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cimg height=\"324\" width=\"486\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\"\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Plastic \/ 2oz","offer_id":46634084106371,"sku":"SQ5205082","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Plastic \/ 4oz","offer_id":46634084139139,"sku":"SQ5205083","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Glass \/ 4oz","offer_id":46634084204675,"sku":"SQ5205085","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/matte-clay-1.jpg?v=1768165653"},{"product_id":"hairpaste","title":"Matte Hair Paste - Water-Based","description":"\u003cul\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eAll-Day Medium Hold \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eLow Shine, Great For Photos \u0026amp; Date Nights\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"text-align: left; font-weight: bold;\"\u003e\u003cstrong\u003eNo Grease \/ No Flakes\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eScent: Tahitian Vanilla + Cedar\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHold: Medium\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eShine: Low\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ex- \u003cmeta charset=\"utf-8\"\u003eNatural Hold. Clean Texture. Zero Grease. -x\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"257\" data-end=\"542\"\u003eThis matte paste gives you \u003cstrong data-start=\"284\" data-end=\"314\"\u003econtrol without the weight\u003c\/strong\u003e. Expect a \u003cstrong data-start=\"325\" data-end=\"349\"\u003enatural matte finish\u003c\/strong\u003e with touchable texture and \u003cstrong data-start=\"377\" data-end=\"393\"\u003eall-day hold\u003c\/strong\u003e that stays flexible — never stiff, never greasy. It keeps your style locked in while still looking effortless and natural on camera or in real life.\u003c\/p\u003e\n\u003cp data-start=\"544\" data-end=\"765\"\u003eBuilt to work across \u003cstrong data-start=\"565\" data-end=\"583\"\u003eall hair types\u003c\/strong\u003e — thick, coarse, fine, or wavy — it applies smooth and keeps hair in place without shine or buildup. Perfect for messy, textured styles that need structure without looking overdone.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"1004\"\u003eWe use \u003cstrong data-start=\"774\" data-end=\"802\"\u003enatural arrowroot powder\u003c\/strong\u003e to absorb excess oil, enhance texture, and support healthy hair — keeping your scalp comfortable and your style clean. No harsh chemicals. No greasy residue. Just reliable performance you can count on.\u003c\/p\u003e\n\u003cp data-start=\"1006\" data-end=\"1130\"\u003eNow \u003cstrong data-start=\"1010\" data-end=\"1037\"\u003epackaged in a glass jar\u003c\/strong\u003e to help reduce micro-plastic exposure and stay true to a cleaner, more intentional approach.\u003c\/p\u003e\n\u003cp data-start=\"1132\" data-end=\"1166\"\u003e\u003cstrong data-start=\"1132\" data-end=\"1166\"\u003eWhy it belongs in your lineup:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1167\" data-end=\"1370\"\u003e\n\u003cli data-start=\"1167\" data-end=\"1200\"\u003e\n\u003cp data-start=\"1169\" data-end=\"1200\"\u003eNatural matte finish (no shine)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1201\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1203\" data-end=\"1241\"\u003eMedium-strong, flexible all-day hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1286\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1286\"\u003eLightweight feel — never heavy or greasy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1287\" data-end=\"1326\"\u003e\n\u003cp data-start=\"1289\" data-end=\"1326\"\u003eIdeal for textured, lived-in styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1370\"\u003e\n\u003cp data-start=\"1329\" data-end=\"1370\"\u003eSmall-batch made with clean ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1372\" data-end=\"1427\"\u003eEffortless style. Clean finish. Built for everyday use.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\" class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\" alt=\"\" width=\"572\" height=\"381\"\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Plastic \/ 2oz","offer_id":46634098163843,"sku":"SQ5205082","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Plastic \/ 4oz","offer_id":46634098196611,"sku":"SQ5205083","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Glass \/ 4oz","offer_id":46634098262147,"sku":"SQ5205085","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/matte-paste-1.jpg?v=1768166020"},{"product_id":"oilbasedpomade","title":"Hair Pomade - Oil-Based","description":"\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eTons of Shine\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eLasting Scent\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eNo Flakes\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\n\u003cstrong\u003eWashes Out Easy\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eScent: Bergamot + Rosemary\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eHold: Medium\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eShine: High\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003ex- \u003cmeta charset=\"utf-8\"\u003eMedium Hold. Timeless Shine. Oil-Based. -x\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"459\" data-start=\"228\"\u003eThis is a \u003cstrong data-end=\"264\" data-start=\"238\"\u003etrue barbershop pomade\u003c\/strong\u003e, built the right way. Our oil-based formula is \u003cstrong data-end=\"365\" data-start=\"312\"\u003efree of petroleum, preservatives, and carcinogens\u003c\/strong\u003e, so it goes on smooth, holds all day, and rinses out far easier than traditional oil pomades.\u003c\/p\u003e\n\u003cp data-end=\"705\" data-start=\"461\"\u003eIt delivers a \u003cstrong data-end=\"499\" data-start=\"475\"\u003ereliable medium hold\u003c\/strong\u003e with a \u003cstrong data-end=\"531\" data-start=\"507\"\u003eclean, classic shine\u003c\/strong\u003e — perfect for slick backs, side parts, pomps, and any style that needs polish without stiffness. Your hair stays controlled, touchable, and sharp from morning through night.\u003c\/p\u003e\n\u003cp data-end=\"906\" data-start=\"707\"\u003eHandcrafted for everyday wear, it works across all hair types and performs best on \u003cstrong data-end=\"814\" data-start=\"790\"\u003enormal to thick hair\u003c\/strong\u003e. No greasy drag, no crunchy finish, no buildup — just dependable hold with a timeless look.\u003c\/p\u003e\n\u003cp data-end=\"1032\" data-start=\"908\"\u003eNow \u003cstrong data-end=\"939\" data-start=\"912\"\u003epackaged in a glass jar\u003c\/strong\u003e to help reduce micro-plastic exposure and stay true to a cleaner, more intentional approach.\u003c\/p\u003e\n\u003cp data-end=\"1082\" data-start=\"1034\"\u003e\u003cstrong data-end=\"1082\" data-start=\"1034\"\u003eWhy barbers and traditionalists swear by it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1271\" data-start=\"1083\"\u003e\n\u003cli data-end=\"1117\" data-start=\"1083\"\u003e\n\u003cp data-end=\"1117\" data-start=\"1085\"\u003eMedium hold with classic shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1154\" data-start=\"1118\"\u003e\n\u003cp data-end=\"1154\" data-start=\"1120\"\u003ePetroleum-free oil-based formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1193\" data-start=\"1155\"\u003e\n\u003cp data-end=\"1193\" data-start=\"1157\"\u003eSmooth application, easy restyling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1237\" data-start=\"1194\"\u003e\n\u003cp data-end=\"1237\" data-start=\"1196\"\u003eWashes out cleaner than old-school oils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1271\" data-start=\"1238\"\u003e\n\u003cp data-end=\"1271\" data-start=\"1240\"\u003eSmall-batch crafted with care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1336\" data-start=\"1273\"\u003eOld-school style. Modern standards. Built to be worn every day.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"white-space-collapse: preserve; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" height=\"324\" width=\"486\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/BrutalBones-Icons.png?v=1769883054\"\u003e\u003c\/p\u003e","brand":"Brutal Bones Supply","offers":[{"title":"Plastic \/ 2oz","offer_id":46634099343491,"sku":"SQ6850478","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Plastic \/ 4oz","offer_id":46634099376259,"sku":"SQ6850479","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Glass \/ 4oz","offer_id":46634099310723,"sku":"SQ6850477","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/4499\/2131\/files\/oil-based-1.jpg?v=1768166501"}],"url":"https:\/\/brutalbonessupply.com\/collections\/best-sellers.oembed","provider":"Brutal Bones Supply","version":"1.0","type":"link"}